Throwing mud works
: If you should throw a handful of mud at a wall then some sticks but most falls off. This is exactly what happens in generic marketing. It is a scattergun approach which does produce results but usually at a relatively high cost.
Intrafish reported recently that generic marketing works. This is the view expressed by Sverre Søraa, board deputy in the Norwegian Seafood Council. Mr Søraa was speaking at an event organised by Jostein Refsnes of think tank ‘...