REPORTS
1. GENERIC PROMOTION - success or FAILURE?
The EU Salmon Campaign
March, 2000.
Contents.
Introduction : The Generic Campaign.
The Results - phase 1 : phase 2 : phase 3.
v. Competition : vi. Conclusion.
2. Whose Reality?
A response to the ISFA/Roche market study for salmon.
June, 2000.
Contents.
i. Introduction. : Background and Objectives. : Coverage.
iii. The Mythologies behind the consumption of salmon.
iv. The situation/function of demand consumption for salmon.
v. The situation/function analysis continued. : Retailer attitudes : Conclusion.
3. Eighty Five Questions about" Producer Organisations" (you may not have thought to ask)
December, 1996.
4. Misleading the Consumer?
February, 2000.
5. Response to the application document for safeguards
April 2004
6. Response to the EUSPG's submission request for the initiation of a dumping investigation
June 2005
7. National Seafood Week