REPORTS
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1. GENERIC
PROMOTION - success or FAILURE?
The EU
Salmon Campaign
March, 2000.
Contents.
Introduction
: The Generic Campaign.
The
Results - phase 1 : phase 2 : phase 3.
The
German Market : Evaluation of the Campaign Analysis : i) The
advertisement : ii) The target markets : iii) The results.
iv.
Measurement.
v.
Competition : vi. Conclusion.