Farmed salmon is no longer just a healthy, value for money fish; it is also the raw canvas for a huge range of novel and exciting meal dishes. British supermarkets have become some of the leading innovators of value added salmon products and so are able to offer their customers a wide range of exciting and tasty salmon meal choices.

The market for farmed salmon is changing as consumer choice adapts to changing lifestyles. The supermarkets are able to respond to these changes with a changing range of products. Salmon producers need to remain aware of the changes so that they can respond to future demands.

Callander McDowell conducts regular surveys in the British retail market place of all salmon products monitoring who is selling what products, at what price. Callander McDowell also monitors the introduction of new products and follows their progress through their ensuing lifecycle.

Surveys are tailored to individual requirements. For further details contact:

Callander McDowell

Would you like to read reLAKSation? : 

©   Callander McDowell, 9 Haversham Court, Middleton Road, Manchester,. M8 4JY