reLAKSation Callander McDowell
M&S
Marks & Spencer were displaying packs of chilled fish with the ‘2 a week’ sticker even before the promotion got underway. Later, they added Seafood Fortnight shelf edge labelling as well as promotional labelling on the doors of the freezer cabinet. They also offered good discounts on their fish range with a ‘buy second product for half price’ deal.
